The graphic novel's fans include conspiracy theorist Wilson, IT consultant Ian, student Becky and troubled latchkey teenager Grant, who hides behind a swaggering, successful cityboy trader persona online. They all have to go on the run and a particularly nasty brush with the hitmen leaves Wilson almost blind. (Their list of torture tools is terrifyingly bland: "Chillies. Sand. Bleach. A spoon.") After this, the others have to be constantly on their guard, ready to move at a second's notice: "Don't have a bath. Adjust or die." Meanwhile, the viewer is beginning to wonder: "What if the baddies are actually right?"